How to Register a Trademark

How to Register a Trademark

Establishing a company’s mark with a trademark ensures that outsiders to the company cannot use that mark, logo, or similar renditions commercially. This will protect the company in question from legal liability or consequences for services rendered under its mark. In Florida, trademark registration can appear complex as there are several types of trademark categories.

At The Saade Law Firm, P.A., our experienced attorneys have a skilled and thorough understanding of intellectual property law and work closely with businesses to determine their appropriate trademark category and assist with filing to secure and defend our clients’ portfolios.

Before beginning the filing process, it is important to understand the process of how to register a trademark.

Registering a Trademark in Florida

Florida trademark laws allow three categories of trademark registration: arbitrary, fanciful, and suggestive. Arbitrary trademarks include words that have a meaning to a company but can also be used generally - an example of an arbitrary trademark is Target. On the other hand, a fanciful trademark refers to made-up words specific to a company, like Walgreens. Finally, a suggestive trademark puts forward the attributes of a brand, giving an idea of the company’s operations, like Microsoft, a software for microprocessors.

After determining which trademark category is most appropriate, we work closely with our clients to assist them in thorough research from an extensive database of business names and logos, ensuring their trademark is available. Additionally, our attorneys will provide their legal opinions on whether or not a mark is overly similar to any other pre-existing trademark.

Next, we will guide our clients through each step of the filing process including the application, fees, specifying the business type or individual trademark, and a plan of thorough descriptions of collateral materials and products which will feature the mark. The entire process of registering a trademark could take around six weeks and is legally valid for five years.

A company’s name and logo can be an incredibly powerful asset, and trademark laws help protect its reputation while providing peace of mind with legal protection from any cases of plagiarism. At The Saade Law Firm, P.A., our extensive understanding of intellectual property and trademark law will ensure that our client’s trademarks will be registered seamlessly and have substantial legal protection.

To find out more about how The Saade Law Firm, P.A. can assist your company in determining the legality of and registering your mark, please call our office at 786-633-1114.